Linda Yaccarino Biography and Wiki
Linda Yaccarino, born on December 21, 1963, is a distinguished American executive who has been the CEO of X Corp (formerly Twitter) since June 2023. Prior to this, she served as Chairman of Global Advertising & Partnerships at NBCUniversal, where she was instrumental in modernizing advertising strategies and launching the Peacock streaming service. Yaccarino has an extensive background in media and advertising, including a 15-year tenure at Turner Entertainment. She is recognized for her efforts to regain major brands for X Corp and for working alongside Elon Musk to reshape the platform.
Linda Yaccarino age and birthday
Yaccarino was born on December 21, 1963, in Deer Park, New York, is a Sagittarius
Linda Yaccarino height and weight
Yaccarino stands at 5 feet 5 inches (165 cm) and weighs approximately 59 kg (130 lbs). She has a slender physique, dark brown hair typically styled in a wavy, neck-length side part, and hazel eyes.
Linda Yaccarino’s educational background
Yaccarino earned a bachelor’s degree in telecommunications from Pennsylvania State University’s Donald P. Bellisario College of Communications in 1985. During her studies, she also completed an internship at NBC, gaining valuable industry experience early in her career.
Linda Yaccarino dating life, spouse and children
Yaccarino married Claude Peter Madrazo, a former executive at Turner Broadcasting. They have two children: Matthew Madrazo, who works as a sales director at digital video company Studio 71 and played NCAA Division 1 hockey, and Christian Madrazo, a pediatric nurse at New York-Presbyterian Hospital.
Linda Yaccarino’s nationality, parents and siblings
Yaccarino, an American, was born in Long Island, New York, and raised in Deer Park. She is the daughter of Bob Yaccarino, an assistant chief of police, and Isabella Bartolone, a civil servant. Linda has two sisters: her identical twin, Lori Yaccarino Armstrong, who serves as the chief nurse executive at Kaiser Permanente, and Kate Yaccarino, who works at MUFG Union Bank.
Linda Yaccarino career
Yaccarino has built an impressive career in media and advertising, starting in 1986 at Young & Rubicam. There, she held various roles, including Account Supervisor and Vice President. In 1998, she moved to Turner Entertainment, where she spent 15 years and rose to the position of Executive Vice President and Chief Operating Officer. At Turner, Yaccarino was instrumental in modernizing the company’s advertising sales strategies and played a key role in securing ad deals for major shows like Conan O’Brien’s late-night comedy series.
In 2011, Yaccarino joined NBCUniversal as President of Advertising Sales and was later promoted to Chairman of Advertising Sales and Client Partnerships in 2016. Under her leadership, NBCUniversal saw substantial growth in its advertising sales, generating $10.2 billion in ad revenue by 2021, a significant increase from $7.5 billion in 2011. She was also pivotal in launching the Peacock streaming service and in creating One Platform, a tech-driven unified trading system that transformed advertising at NBCUniversal.
In 2023, Yaccarino was appointed CEO of X Corp (formerly Twitter) by Elon Musk. Her career accomplishments have earned her recognition as one of the most influential women in media, with accolades from Business Insider, Adweek, The Hollywood Reporter, and Variety. Additionally, she is a member of both the Broadcasting & Cable Hall of Fame and the Adweek Hall of Fame. Yaccarino has long been a champion for diversity and inclusion in the media industry and has served on the boards of organizations like the Ad Council and the National Association for Multi-Ethnicity in Communications (NAMIC).
Linda Yaccarino’s net worth and salary
Yaccarino’s net worth ranges from $10 million to $32 million. She earned approximately $4 million annually as Chairman of Global Advertising & Partnerships at NBCUniversal.
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